“Schuster and Dufek present a compelling picture of today’s consumer-driven marketplace and how successful companies are thriving by adopting collaborative business practices and new business processes focused on delivering superior consumer value.”

Ralph W. Drayer,
Retired Chief Logistics Officer
The Procter & Gamble Company

“The Consumer or Else” offers a comprehensive and contemporary view of why a consumer-centric business paradigm is a must for businesses to have in order to survive and grow in the 21st century… chock full of facts about demographics, globalization, technology, and internal business processes.”

Jagdish N. Sheth, Ph.D at Emory University’s Goizueta Business School

“A MUST for managers. . . .The authors’ combination of academic and business experience provides an interesting and balanced approach to understanding why consumers are in fact the kings of commerce.  The book delivers a strong case for understanding the motivation of consumers and how to meet their expectations through operation excellence.”

Donald J. Bowersox, PhD, John H McConnell University Professor, The Broad Graduate School of Management, Michigan State University

“PROVIDES INSIGHT AND PERSPECTIVE for businesses looking for success in this new world of commerce.”

John F. Dix, President and Founder, Business Development Index Limited

There is a new business model.  If you intend to play in the new business world you must understand it, implement it, or you will fail.  Camille Schuster delivers a practical, clear, intelligent road map for aspiring business leaders of the 21st century.

Stu Passon, Vice President & Corporation Account Executive, DowBrands, Retired

“Dr. Schuster’s seminar presentation was right on target and loaded with information.”

Bill Warden, Former Director of Marketing at Gentry Shops