While out of town I realized that I had left my frequent shopper card at my local retailer.  Today I went there to retrieve my card.  There is no name on my card but the magnetic strip obviously links to my account which has my phone number because I can also log in with my phone number at the store if I forget the card.  When I went to retrieve my card I was told that if there is no name on the card, they just throw them away!!!  Now how valued a customer does that make me feel???  I guess that retailer does not value me as a customer so their value to me has just plummeted.