While out of town I realized that I had left my frequent shopper card at my local retailer. Today I went there to retrieve my card. There is no name on my card but the magnetic strip obviously links to my account which has my phone number because I can also log in with my phone number at the store if I forget the card. When I went to retrieve my card I was told that if there is no name on the card, they just throw them away!!! Now how valued a customer does that make me feel??? I guess that retailer does not value me as a customer so their value to me has just plummeted.
#1 by Paul Barsch on July 15, 2011 - 12:34 pm
The people at the store don’t value you – they’re paid by the hour. The better question is whether the marketers value you and even more so, whether sr management values you. That’s not always a given!