“On behalf of the College of Business Administration, I want to thank you for your contributions to the ECR seminar on Thursday. The feedback has been very positive, even from some traditional skeptics. I had three requests for videotapes in my office by 1:00 p.m.”
Daniel Geeding
Dean, College of Business Administration
Xavier University
“Dr. Schuster’s seminar presentation was right on target and loaded with information.”
Bill Warden
Former Director of Marketing at Gentry Shops
I want to take this opportunity to congratulate you on the wonderful work you are doing with the Efficient Consumer Response Presentations & Consumer Centric work. Thanks for all your help.
Stu Passon
DowBrands retired Senior Account Manager
Camille is bright, witty, and has a keen sense for the customer! Having collaborated with her in the classroom and at conferences, I highly recommend her as a speaker and a valuable resource for any occasion where the focus is on consumer-centric issues.
Robert Stauth
Chmn, CEO, The Fleming Cos., retired
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Consumer-Centric: About Us Are You Ready For the Future?
Today consumers can buy what they want, when they want, and have it delivered when and how they want. As soon as one company meets consumer demands for personalization, customization, and convenience, those practices become the expectations of consumers for exchanges with every other company. What is the difference between saying the customer is #1 and running a consumer-centered business? COMPETITION IS SECOND NATURE IN BUSINESS Everyone knows how competition works in the business world. Today’s business environment demands cross-functional problem-solving within companies and partnership between companies. How do you collaborate and still maintain your competitive advantage? CONSUMER-CENTRIC PARADIGMS A consumer-centric approach to business involves believing that consumers are your most important asset, that your business needs to be organized to make it easy for consumers to do business with you, and that you make business decisions based upon what provides value to your most valuable consumers. This is a new business paradigm. REASONS TO HIRE THIS SPEAKERThe wide reach of Camille Schuster’s experience provides a perspective that compels and inspires. Speaking, Training, Facilitating, or Consulting with Following Companies Adex TESTIMONIALS
Ralph W. Drayer, "The Consumer or Else” offers a comprehensive and contemporary view of why a consumer-centric business paradigm is a must for businesses to have in order to survive and grow in the 21st century… chock full of facts about demographics, globalization, technology, and internal business processes.” Jagdish N. Sheth, Ph.D at Emory University’s Goizueta Business School TOPICSDo You Know Who Your Most Valuable Consumers Are and What They Want? Company representatives discover why identifying valuable consumers is profitable and the value of a data warehouse. In addition, representatives practice the process of developing consumer insight regarding the wants and needs of these most valuable consumers. How Do You Take Your Business to Your Consumers? We rethink traditional approaches to promotion and create a consumer-centric perspective. That perspective involves beginning outside the company with your valuable consumers and creating effective new ways to deliver messages to your valuable consumers. Consumers Aren't Always Right, But They Should Always Receive Your Undivided Attention. Consumers are not all equal in their impact on your business. Satisfying all consumers can be very costly. Participants learn guidelines for listening to consumers, evaluating their ideas, and making profitable business choices for your most valuable consumers. Competition is Second Nature - What is Collaboration? Everyone has learned how to compete successfully, but how do you compete and cooperate with the same company? Participants learn precisely what information to share, what information to keep proprietary, and how to conduct collaborative meetings. |
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