Books

The Consumer . . . Or Else! Consumer-Centric Business Paradigms

In “The Consumer . . . Or Else! Consumer-Centric Business Paradigms,” Dr. Camille P. Schuster and Don Dufek, retired Senior Vice President and Officer of The Kroger Company, describe the shift from traditional business processes to a consumer-centric approach to business – what it means for manufacturers, retailers, and intermediaries, the need for standardization, the role of technology, and the need for collaborative business activities. The goal is for business partners in the supply chain to work together to create cost efficient ways of providing value for their consumers.

Global Business: Planning for Sales and Negotiations

In this book, Dr. Camille P. Schuster and Michael Copeland, retired from P&G, provide a context to work with in planning and implementing a cross-border business deal. Individuals and organizations must prepare a business deal in very different ways depending on the prospective client’s, partner’s, or customer’s region, country, or local group. The models in this book can be used to plan a strategy and develop the tactics for successful international business activities.

Global Business: Planning for Sales and Negotiations

In this book, Dr. Camille P. Schuster and Michael Copeland, retired from P&G, provide a context to work with in planning and implementing a cross-border business deal. Individuals and organizations must prepare a business deal in very different ways depending on the prospective client’s, partner’s, or customer’s region, country, or local group. The models in this book can be used to plan a strategy and develop the tactics for successful international business activities.

Newer Insights into Marketing:
Cross-Cultural and Cross-National Perspectives

Dr. Camille P. Schuster and Dr. Phil Harris, Co-founder of the Center for Corporate and Public Affairs at Manchester Metropolitan University, selected articles that highlight the diversity and depth of thought that characterized presentations at the First Joint Academy of Marketing / American Marketing Association conference. The group of excellent articles provides a framework for learning how to manage the paradox of globalization and an emphasis on cultural identity.